Measurement
Web Analytics & Tracking
GA4, GTM, server-side tracking on Google Tag Manager Server, Meta CAPI, and the cross-platform attribution layer that makes your numbers reconcile. We instrument what you can measure, dedupe what overlaps, and document everything so the next person who touches it doesn't break it.
- Timeline
- 2–4 weeks for new setup · 3–6 weeks for rebuild + migration
- Range
- Fixed-scope projects $15k–$45k
What's included
- GA4 + GTM setup or audit and rebuild
- Server-side tracking on a dedicated GTM Server container
- Meta CAPI with proper event_id deduplication and iOS recovery
- YouTube Ads, LinkedIn Conversions, Google Enhanced Conversions
- Custom dashboards (Looker Studio, Mode, Hex)
- Event taxonomy documentation your team will actually keep using
Deliverables
- Standardized event taxonomy with naming and parameter contract
- Server-side tracking layer recovering 18–32% of iOS conversions
- Meta CAPI dedup verified against browser Pixel
- Looker Studio dashboard surfacing the metrics that matter to your team
- Written runbook for adding the next event without us
Stack we work with
- GA4
- Google Tag Manager
- GTM Server-Side
- Stape.io
- Meta CAPI
- BigQuery
- Looker Studio
- Segment