Paid Acquisition
Paid Acquisition for B2B SaaS companies.
Budget in, revenue out, fully measured — with the tracking layer to prove it.
B2B SaaS paid is a different game from D2C — long cycles, low-volume conversions, gated content as the immediate KPI. We build paid programs that target pipeline, not impressions, and report against MQL-to-SQL-to-closed-won.
Why this is different for B2B SaaS companies
The specific problems we hear most.
B2B SaaS run paid ads that produce predictable, attributable revenue. These are the patterns we see again and again — and the ones a generic agency engagement doesn't fix.
- 01
Self-serve trial funnels with leaks nobody can pinpoint
- 02
Long sales cycles where attribution windows don't reach the close
- 03
Free-trial-to-paid conversion that hasn't moved in three quarters
What you get
Scope of work.
Every paid acquisition engagement for B2B SaaS companies ships with the same baseline. Industry-specific add-ons get scoped in the audit.
- Tracking foundation: GTM, GA4, Meta CAPI, server-side events all reconciled
- Account builds across Google Ads, Meta, LinkedIn, or TikTok depending on fit
- Creative production — static, video, and copy variants tested weekly
- Bid strategy with explicit ROAS targets, not platform defaults
- Weekly optimization cycles with a written report you can forward to leadership
- Quarterly account reviews with what's working, what's not, and where to redeploy budget
How it fits together
The shape of the engagement.
HOW WE RUN PAID
Tracking layer first — then the channels run against the same revenue bar, with weekly creative cycles closing the loop.
What we typically deliver for B2B SaaS companies
Industry-specific outcomes.
LinkedIn campaigns targeted by job title, company stage, and tech stack
Google Ads built around bottom-funnel intent, not display brand impressions
Pipeline reporting that ties spend to closed revenue per channel
Common stack
Tools we work with for B2B SaaS companies.
Not a hard requirement — just where most of our b2b saas engagements land.
- Stripe
- Segment
- HubSpot
- Webflow
- Vercel
Common questions
Answers before you book a call.
- What's the minimum budget you work with?
- $10k/month in ad spend is roughly the floor where we can deliver meaningful results. Below that, you're better off with focused organic content or a single high-intent channel.
- Do you charge a percentage of ad spend?
- No. We charge a flat monthly retainer scoped to the channels and complexity. Percentage-of-spend incentives push agencies to grow your spend, not your ROAS — we don't want that conflict.
- How quickly can we see results?
- Tracking and account setup is the first 2–3 weeks. Initial campaigns run for 2–4 weeks while we gather data. Real optimization signal shows up around week 6–8. Quick-win channels (branded search, retargeting) can produce returns sooner.
Paid Acquisition
Also available for
Ready to get specific?
Free 15-minute audit. We'll look at your current paid acquisition setup, your tracking, and your top three competitors — then send you a written diagnosis with the wins worth chasing first.