Insights & Resources
Practical guides on web development, analytics, and marketing — backed by real client data.
A GTM Event Taxonomy for E-commerce — The One We Actually Use
A complete event taxonomy for e-commerce GTM containers — naming conventions, parameter standards, and the hierarchy that survives a replatform. Copy-pasteable, opinionated, production-tested.
When Headless Shopify Is Actually Worth It (And When It's a Trap)
A framework for deciding whether to go headless on Shopify, with the real cost numbers, the migration timeline that doesn't lie, and the four signals that say you're not ready.
Next.js vs TanStack Start vs Webflow for B2B SaaS Marketing Sites
An honest comparison of three common stacks for B2B SaaS marketing sites — when each one wins, when it falls over, and the migration paths between them.
Meta CAPI + iOS Attribution — The Deduplication Setup That Actually Works
Why most Meta CAPI implementations double-count, why iOS conversions still go missing even with CAPI on, and the exact event_id and event_time pattern that fixes both — with sample code.
Server-Side GA4 on Cloudflare Workers — A Production Setup
A complete, production-tested server-side GA4 setup running on Cloudflare Workers. Recovers iOS conversions, deduplicates Meta CAPI events, and costs roughly $0/month at most volumes.
GA4 Setup Guide — What Most Agencies Get Wrong
The five GA4 misconfigurations we see on nearly every site we audit, and how to fix them in an afternoon.