GA4 Setup & Migration
GA4 Setup & Migration for B2B SaaS companies.
Tracking that survives iOS, ad blockers, and your next replatform.
B2B SaaS funnels are the worst-case scenario for default GA4. Trial signups, product-qualified leads, sales-qualified leads, and closed-won are weeks apart, and most teams can't connect a paid click to a closed deal. We instrument the full funnel — anonymous traffic through HubSpot or Salesforce — so attribution survives the sales cycle.
Why this is different for B2B SaaS companies
The specific problems we hear most.
B2B SaaS set up GA4 properly and trust the numbers it produces. These are the patterns we see again and again — and the ones a generic agency engagement doesn't fix.
- 01
Self-serve trial funnels with leaks nobody can pinpoint
- 02
Long sales cycles where attribution windows don't reach the close
- 03
Free-trial-to-paid conversion that hasn't moved in three quarters
What you get
Scope of work.
Every GA4 setup engagement for B2B SaaS companies ships with the same baseline. Industry-specific add-ons get scoped in the audit.
- GA4 property + GTM container configured from scratch (or audited and rebuilt)
- Conversion event taxonomy mapped to your funnel
- Server-side tracking through Stape or Cloudflare Workers to recover iOS/Safari ITP losses
- Custom channel groupings that separate Search, Display, YouTube, and Shopping
- Looker Studio dashboard surfacing the metrics your team actually needs
- Written documentation so nothing breaks the next time someone touches GTM
How it fits together
The shape of the engagement.
ARCHITECTURE
Single ingestion point, fans out to every destination. One contract, one place to add the next platform.
What we typically deliver for B2B SaaS companies
Industry-specific outcomes.
GA4 events tied to HubSpot lifecycle stages and Salesforce opportunity IDs
Multi-touch attribution windows extended past 90 days
Marketing-attributed pipeline reporting your CFO will actually trust
Common stack
Tools we work with for B2B SaaS companies.
Not a hard requirement — just where most of our b2b saas engagements land.
- Stripe
- Segment
- HubSpot
- Webflow
- Vercel
Common questions
Answers before you book a call.
- How long does a GA4 implementation take?
- A clean greenfield setup is two weeks. Migrating from a messy Universal Analytics or rebuilding a broken GA4 property is three to four weeks because we have to audit what exists, map old goals to new events, and set up parallel tracking before cutting over.
- Do I need server-side tracking?
- If you spend money on paid acquisition or care about iOS conversions, yes. Client-side tracking loses 20–30% of mobile events on Safari and ad-blocker-heavy audiences. Server-side recovers most of that and is required for accurate Meta CAPI, TikTok Events API, and Google Enhanced Conversions.
- What does GA4 cost to run after you set it up?
- GA4 itself is free up to 10M events/month. Server-side tracking through Stape is roughly $20–$100/month depending on volume. Cloudflare Workers can run it for cents at low volume. We'll size this for you in the audit.
GA4 Setup & Migration
Also available for
Ready to get specific?
Free 15-minute audit. We'll look at your current GA4 setup setup, your tracking, and your top three competitors — then send you a written diagnosis with the wins worth chasing first.