GA4 Setup & Migration
GA4 Setup & Migration for Shopify stores.
Tracking that survives iOS, ad blockers, and your next replatform.
Shopify is the hardest GA4 environment to get right. The default Shopify pixel double-fires on the order confirmation page, server-side events from apps like Klaviyo aren't deduped, and iOS Safari kills your Meta CAPI reconciliation. We rebuild the tracking layer so Meta, Google, and Shopify all agree on the same revenue number.
Why this is different for Shopify stores
The specific problems we hear most.
Shopify Stores set up GA4 properly and trust the numbers it produces. These are the patterns we see again and again — and the ones a generic agency engagement doesn't fix.
- 01
iOS attribution loss collapsing your Meta ROAS reporting
- 02
Theme tracking that double-fires purchase events
- 03
Customer LTV that can't be traced back to acquisition source
What you get
Scope of work.
Every GA4 setup engagement for Shopify stores ships with the same baseline. Industry-specific add-ons get scoped in the audit.
- GA4 property + GTM container configured from scratch (or audited and rebuilt)
- Conversion event taxonomy mapped to your funnel
- Server-side tracking through Stape or Cloudflare Workers to recover iOS/Safari ITP losses
- Custom channel groupings that separate Search, Display, YouTube, and Shopping
- Looker Studio dashboard surfacing the metrics your team actually needs
- Written documentation so nothing breaks the next time someone touches GTM
How it fits together
The shape of the engagement.
ARCHITECTURE
Single ingestion point, fans out to every destination. One contract, one place to add the next platform.
What we typically deliver for Shopify stores
Industry-specific outcomes.
Recovered 20–35% of lost iOS purchase events through server-side tracking
Deduped Meta CAPI vs. Pixel events using event_id matching
Triple Whale or Polar dashboards that match Shopify's own revenue line within 1%
Common stack
Tools we work with for Shopify stores.
Not a hard requirement — just where most of our shopify stores engagements land.
- Shopify Plus
- Klaviyo
- Recharge
- Triple Whale
- Stape
Common questions
Answers before you book a call.
- Will this work with our existing Shopify theme and apps?
- Yes. We layer GTM and server-side tracking over your existing theme and apps without ripping anything out. Klaviyo, Recharge, ReCharge, Postscript, and the rest keep working — they just stop fighting each other for attribution.
- How long does a GA4 implementation take?
- A clean greenfield setup is two weeks. Migrating from a messy Universal Analytics or rebuilding a broken GA4 property is three to four weeks because we have to audit what exists, map old goals to new events, and set up parallel tracking before cutting over.
- Do I need server-side tracking?
- If you spend money on paid acquisition or care about iOS conversions, yes. Client-side tracking loses 20–30% of mobile events on Safari and ad-blocker-heavy audiences. Server-side recovers most of that and is required for accurate Meta CAPI, TikTok Events API, and Google Enhanced Conversions.
- What does GA4 cost to run after you set it up?
- GA4 itself is free up to 10M events/month. Server-side tracking through Stape is roughly $20–$100/month depending on volume. Cloudflare Workers can run it for cents at low volume. We'll size this for you in the audit.
GA4 Setup & Migration
Also available for
Ready to get specific?
Free 15-minute audit. We'll look at your current GA4 setup setup, your tracking, and your top three competitors — then send you a written diagnosis with the wins worth chasing first.