The challenge
Meridian Health had been running on a heavily-customized WooCommerce install for over a decade. Page loads averaged 5.8s on mobile, the checkout broke on Safari, and their team was burning ~40 hours a month patching plugin conflicts.
The brief was simple: rebuild it without losing any of the SEO equity.
What we shipped
- A Next.js storefront on Vercel with ISR for product pages
- A Sanity CMS so the marketing team can ship landing pages without engineering
- Stripe Checkout migration (zero downtime, kept all subscription IDs)
- A 301-redirect map covering 1,800 legacy URLs
- GA4 + server-side enhanced ecommerce events
Results after 30 days
| Metric | Before | After |
|---|---|---|
| Conversion rate | 1.4% | 3.5% |
| Mobile LCP | 5.8s | 1.1s |
| Checkout abandons | 71% | 38% |
Why it worked
The previous site wasn't slow because it was old — it was slow because every plugin owned a slice of the critical path. Centralizing rendering into one app and pushing media to a CDN was 80% of the LCP win. The other 20% came from killing 14 third-party scripts that nobody could remember installing.