About Luumax
A small team that builds, measures, and grows the websites we ship.
Most agencies hand work to whoever's free. We're two co-founders who sit on every project end-to-end — engineering, analytics, and growth under one roof so nothing falls through the cracks between teams.
- Founded
- 2024
- Team
- Two co-founders
- Working with
- Founders & marketing leads
Why we exist
Beautiful sites that don't perform are the norm.
We started Luumax after years of watching the same pattern: design agencies build something visually impressive, marketing agencies run campaigns against it, and analytics consultants get hired six months later to figure out why nothing converted.
The hand-offs are where the value leaks. The site is built without the tracking that would prove it works. The campaigns drive traffic to pages nobody had time to optimize. By the time anyone looks at the funnel, the budget is gone.
Luumax exists to close that gap. We do the engineering, the measurement, and the growth as one engagement, with one team, on one timeline. The site we ship is instrumented before launch and optimized against real numbers from day one.
What we believe
Three rules we don't break.
- 01
Measurable, or it didn't happen.
Every engagement starts with what we'll measure and ends with whether we moved it. No vanity dashboards, no cherry-picked windows — the numbers we set on day one are the numbers we report on day ninety.
- 02
Build less. Build right.
Most marketing sites are 60% padding. We cut what doesn't earn its place against a single question: does this section move someone closer to a decision? If not, it goes.
- 03
One team, end-to-end.
Engineering, analytics, and growth under the same roof — and on the same call. Nothing falls through the gap between agencies, and nobody points at the other team when something underperforms.
The team
Small, senior, accountable.
You'll work directly with the people doing the work. No account managers, no junior handoffs — every engagement is led end-to-end by a co-founder.
Engineering
HN Arafat
Co-Founder · Lead Engineer
Full-stack engineer focused on performance, scalable architecture, and interfaces that quietly do their job. Ten years writing TypeScript and React for early-stage teams shipping into production.
- Areas of focus
- React, Next.js, TanStack Start
- TypeScript & full-stack architecture
- Core Web Vitals & performance
- Headless commerce & CMS
Growth
Saleh Ahmed
Co-Founder · Head of Growth
Analytics-first marketer. Builds the measurement layer first, then the campaigns — so every channel is held to the same revenue bar and nothing ships without an experiment behind it.
- Areas of focus
- GA4, GTM, server-side tracking
- Paid acquisition (Google, Meta, LinkedIn)
- Technical SEO & content strategy
- Conversion rate optimization
How we work
A predictable rhythm.
Same shape every engagement. You always know what week we're in and what's expected by Friday.
- 01
Audit
We look at your site, analytics, and channels. You get a written diagnosis with the three problems worth fixing first — whether or not you hire us.
- 02
Plan
A scoped engagement with explicit success metrics, weekly check-ins, and a clear definition of done. No retainers that quietly stretch into infinity.
- 03
Ship
We execute in two-week cycles, ship to staging, and review with you live. You see real progress every Friday — never a four-month silence followed by a big reveal.
- 04
Measure
We instrument before we ship and report after. Every cycle ends with what moved, what didn't, and what we'd change. The numbers stay yours.
Want a second opinion on your site?
We do free 15-minute audits. No pitch deck — we look at your site, your analytics, and your top three competitors, then send you a written diagnosis with the wins worth chasing first.